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Nike →

Golf is a sport with many barriers; time, location, money. But none of those factors can determine if you have what it takes to be great. Greatness finds a way to thrive, despite the odds, despite access or opportunity. It is made through a passion for the sport, and a willingness to chase your dreams, By Any Means. Enter Tiger Hood, A New Yorker who never let location dictate his passion for golf.

Role: Concept, Art Direction, Design, Production, Direct/Shoot/Edit

We needed to give our golfers a way to work towards scratch, without scratching their walls or the neighbor’s car. 

AI text genoration gives athletes an easy excuse to get out of the office and play.                                      While a new IG plugin lets them create branded 3D gifs.

Finally we end with the first ever golf tournament in New York City, streamed on TikTok live.